About Us

Quadrant is an organisation formed to accelerate brands, making a difference to consumer health in India through our multipronged Strategic approach which consists of

  • Right Channel Distribution
  • Right Marketing Mix
  • Right Supply Chain
  • Right Tech Backbone

Quadrant is a one touch national Launchpad for any brand which wants to reach to the elite Indian consumers.
We will be “one stop destination” for giving wings to your Brand in India!

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Founders Profile

Rohit Parakh

Rohit Parakh, an MBA from Jamnalal Bajaj Institute of Management Studies started his career in 2005 working with Dabur, his passion for FMCG industry made him start his first venture.

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Vivek Golcha

An IIM Ahmedabad alumnus and an entrepreneur, Vivek has seen the best of both worlds. After finishing his degree in Corporate Law and MBA in strategy & marketing, Vivek joined Nestle India.

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MV Rajesh

MV Rajesh - is an alumni of Indian Institute of Management, Calcutta. His Professional experience reflects over 25 years of creative leadership and visionary capacities.

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Girish Chamadia

Post graduate in Finance & HR in 2002 from Pune university.In 2002 Started Import Export Business of FMCG products to Canada, USA ,Middle east & Africa. In 2003 joined the family business.

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Vision

To improve the quality of life for Indian consumers by focusing on Nutrition and Hygiene as the foundation for Healthy Living

Why do
we exist?

We seek to improve the quality of life for Indian consumers by enabling them to live healthy in an increasingly challenging environment which poses significant health risks.

These risks require proactive management and we will equip our consumers with tools to eliminate these risks.

How will we fulfil our Purpose ?

We will create, market and distribute consumer health brands that will exceed expectations by being significantly ahead of the curve on scientific innovation.

What will we do to fulfil our Purpose ?

We will create a self- sustaining model for introducing our health brands in India with a 360° approach of marketing them to the right target audience and creating a Pan India distribution network which will allow our consumers access to these brands wherever, whenever and however.

Our Values

We believe that values and business are inseparable

Our Service Areas

  • Import, Storage & Logistics
  • Multichannel Sales
  • Marketing

Import, Storage & Logistics

We have the infrastructure for importing the products, storing them in state of the art warehouses with modern facilities and transporting the products to different parts of the country through a mix of owned and hired vehicles.

Multichannel Sales

We can run the business across all major channels

E-Commerce

Through our relationship with all major e-commerce accounts like Amazon, Snapdeal, Flipkart and PayTM we can launch premium products quickly on these web stores and ensure that evolved consumers can find information about product features and benefits online. We can also get good deals on advertising on these platforms because of our long-standing relationship with these accounts. E-Commerce today is the channel of choice for educated and evolved customers and presence here is a must.

Direct to Consumer

For categories and brands which require consumer trial for being established, we have a team which specializes in driving consumer trials across different touchpoints like petrol pumps, hospitals, schools, colleges, office complexes, railway stations.

Modern Trade

While E-Commerce can do a lot in educating the consumers online, Modern Trade Stores like Spencers, Big Bazar, MORE and others help the consumer touch and feel the product if it is available there. For many consumers, E-Commerce is a means to surf products while actual physical selection happens in these stores. We have a very good relationship with all these accounts and can help you brands with listing, terms of trade and visibility negotiation. Our expert merchandising team can create Shelf, Gondola and off Shelf Displays to ensure that’s the brands get prominence in these stores.

Self Service Stores

Every top city boasts of scores of self-service stores which are preferred by top of the line consumers for the convenience, assortment and credit terms they provide to their captive shoppers. Usually these stores are located within large residential complexes and housing societies or nearby and hence have a loyal and captive consumer base. We have the capability of launching the products here and capitalizing on these stores to reach and educate consumers

Standalone Large Retail Stores

If the distribution strategy chalked out entails distribution into top 50000 standalone retail stores in the 20 cities, we will be able to help the brand reach into these stores through our distribution infrastructure.

Chain Stores

We have a very strong relationship with national and regional retail chains like Apollo Pharmacy, Medplus and others. These stores serve as counsellors on a lot of new product categories which require detailed explanation before the consumer starts using them. They aid in explanation and adoption of new and nascent product categories. Like Modern trade we can help here with listing and display execution.

We are committed to build an organisation, managing and controlling the entire distribution value chain. Our services cover distribution, sales and promotions with best in class execution, focusing on the foundation of healthy living.

Marketing

Our specialized marketing team can create complete marketing plan targeting niche and premium consumers through mainstream and digital channels. We believe in generating maximum return on our marketing investments and hence our choices of medium as well as execution of marketing mix is completely guided by ROI which we can constantly measure and monitor.

Our Network

Our Brands

Our Key Customers

Career

The company practices equal-opportunities to all types of candidates and welcomes experienced professionals who can assume challenging responsibilities within the organization. We promise a positive work culture and excellent growth potential.

  • Area Sales Manager MT-HQ- Bangalore
    Bangalore -1

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  • Sales Officer
    Mumbai-2, Surat-1, Pune-1, Delhi -NCR-3, Hyderabad-1, Chennai-1, Bangalore-1 & Kochi-1

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Contact Us

Get in Touch with us

  • Quadrant Consumer Products LLP,
    Office No.702K, Hubtown Solaris, Near East West Flyover,
    Andheri East, Mumbai-400069.
  • 022-26845821
  • customercare@quadrantconsumer.com
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