About Us
Quadrant is an organisation formed to accelerate brands, making a difference to consumer health in India through our multipronged Strategic approach which consists of
- Right Channel Distribution
- Right Marketing Mix
- Right Supply Chain
- Right Tech Backbone
Quadrant is a one touch national Launchpad for any brand which wants to reach to the elite Indian consumers.
We will be “one stop destination” for giving wings to your Brand in India!
Founders Profile
Rohit Parakh, an MBA from Jamnalal Bajaj Institute of Management Studies started his career in 2005 working with Dabur, his passion for FMCG industry made him start his first venture.
An IIM Ahmedabad alumnus and an entrepreneur, Vivek has seen the best of both worlds. After finishing his degree in Corporate Law and MBA in strategy & marketing, Vivek joined Nestle India.
MV Rajesh - is an alumni of Indian Institute of Management, Calcutta. His Professional experience reflects over 25 years of creative leadership and visionary capacities.
Post graduate in Finance & HR in 2002 from Pune university.In 2002 Started Import Export Business of FMCG products to Canada, USA ,Middle east & Africa. In 2003 joined the family business.
Vision
To improve the quality of life for Indian consumers by focusing on Nutrition and Hygiene as the foundation for Healthy Living
Why do
we exist?
We seek to improve the quality of life for Indian consumers by enabling them to live healthy in an increasingly challenging environment which poses significant health risks.
These risks require proactive management and we will equip our consumers with tools to eliminate these risks.
How will we fulfil our Purpose ?
We will create, market and distribute consumer health brands that will exceed expectations by being significantly ahead of the curve on scientific innovation.
What will we do to fulfil our Purpose ?
We will create a self- sustaining model for introducing our health brands in India with a 360° approach of marketing them to the right target audience and creating a Pan India distribution network which will allow our consumers access to these brands wherever, whenever and however.
Our Values
We believe that values and business are inseparable
Our Service Areas
- Import, Storage & Logistics
- Multichannel Sales
- Marketing
Import, Storage & Logistics
We have the infrastructure for importing the products, storing them in state of the art warehouses with modern facilities and transporting the products to different parts of the country through a mix of owned and hired vehicles.
Multichannel Sales
We can run the business across all major channels
Through our relationship with all major e-commerce accounts like Amazon, Snapdeal, Flipkart and PayTM we can launch premium products quickly on these web stores and ensure that evolved consumers can find information about product features and benefits online. We can also get good deals on advertising on these platforms because of our long-standing relationship with these accounts. E-Commerce today is the channel of choice for educated and evolved customers and presence here is a must.
For categories and brands which require consumer trial for being established, we have a team which specializes in driving consumer trials across different touchpoints like petrol pumps, hospitals, schools, colleges, office complexes, railway stations.
While E-Commerce can do a lot in educating the consumers online, Modern Trade Stores like Spencers, Big Bazar, MORE and others help the consumer touch and feel the product if it is available there. For many consumers, E-Commerce is a means to surf products while actual physical selection happens in these stores. We have a very good relationship with all these accounts and can help you brands with listing, terms of trade and visibility negotiation. Our expert merchandising team can create Shelf, Gondola and off Shelf Displays to ensure that’s the brands get prominence in these stores.
Every top city boasts of scores of self-service stores which are preferred by top of the line consumers for the convenience, assortment and credit terms they provide to their captive shoppers. Usually these stores are located within large residential complexes and housing societies or nearby and hence have a loyal and captive consumer base. We have the capability of launching the products here and capitalizing on these stores to reach and educate consumers
If the distribution strategy chalked out entails distribution into top 50000 standalone retail stores in the 20 cities, we will be able to help the brand reach into these stores through our distribution infrastructure.
We have a very strong relationship with national and regional retail chains like Apollo Pharmacy, Medplus and others. These stores serve as counsellors on a lot of new product categories which require detailed explanation before the consumer starts using them. They aid in explanation and adoption of new and nascent product categories. Like Modern trade we can help here with listing and display execution.
We are committed to build an organisation, managing and controlling the entire distribution value chain. Our services cover distribution, sales and promotions with best in class execution, focusing on the foundation of healthy living.
Marketing
Our specialized marketing team can create complete marketing plan targeting niche and premium consumers through mainstream and digital channels. We believe in generating maximum return on our marketing investments and hence our choices of medium as well as execution of marketing mix is completely guided by ROI which we can constantly measure and monitor.
Our Network
Our Brands
Our Key Customers
Career
Come grow with us !!
We are an equal opportunity employer and value diversity at our company. To continue building a strong workforce, we welcome experienced professionals & new talent, who can assume challenging responsibilities within the organization.
We have a team from a wide range of cultural, geographical and professional backgrounds. We promise a positive work culture and excellent growth potential.
We invite you to be a part of Quadrant Team.
Introduce yourself to us – careers@quadrantconsumer.com
Our team will contact you to discuss your application.
Contact Us
Get in Touch with us
- Quadrant Consumer Products LLP,
Office No.702K, Hubtown Solaris, Near East West Flyover,
Andheri East, Mumbai-400069. - 022-26845821
- customercare@quadrantconsumer.com